IQONIC.AI and Parfümerie CB are bringing personalized skin care consultations to their online store—as a response to online retail and large chains.

Artificial intelligence is rapidly transforming the world of work. More and more companies are turning to automated processes and intelligent systems to make their operations more efficient. But what does this mean for employees? Can a company lay off employees simply because AI will take over certain tasks in the future?

IQONIC.AI and easyApotheke are partnering to bring AI powered skin analysis to local pharmacies. The goal: to enhance pharmaceutical counseling and highlight beauty and skincare product lines—without adding extra work for the pharmacy team.

May is one of the busiest months of the year—and IQONIC.AI was right in the thick of it. Skin Health Awareness Week with the ÖGGK, a data strategy webinar for ICADA, the Beauty Leaders Summit in Paris, and Hightech Venture Days by HTGF. Here’s what we took away from it—and what caught our attention along the way.

Visibility comes at a price. But those who are willing to pay it benefit all the more. What personal branding really means—and why the choice between being a local hero or a global player is more than just a marketing question.

Your skin reveals more about you than you might think. Learn what skin aging really means and how you can positively impact it through proper skincare and lifestyle choices.

AI needs clear ethical boundaries. What bias, transparency, data protection, and human responsibility mean in practice.

The 4 Most Common Mistakes in AI Projects – and How a Clear 5-Step Data Strategy Makes All the Difference.

For a long time, the beauty market was dominated by brands. Packaging, image, and emotional appeal were the key factors determining which products were purchased. But this dynamic is increasingly shifting. Today, consumers are more interested in ingredients, mechanisms of action, and proven results than in brand promises. The focus is shifting from the brand to the product’s functionality. From Branding to Effectiveness This trend is closely linked to changing consumer behavi

IQONIC.AI wins the Brandenburg semifinal of the Female Founders Contest 2026 and advances to the German final on September 10.

For a long time, the role of the pharmacy was considered clearly defined. It served primarily as a dispensing point for medications, closely tied to prescriptions, established procedures, and a largely stable customer base. However, this model is coming under increasing pressure. Changes in consumer behavior, growing digital competition, and new technological possibilities are leading to a fundamental shift in the role of the pharmacy. A Market in Transition The pharmacy mark

The retail sector has been undergoing a transformation for years. E-commerce is growing, digital touchpoints are becoming more important, and new technologies are changing the shopping experience. Nevertheless, a more nuanced picture emerges when we look to the future. Forecasts by Forrester, an international market research and consulting firm that advises companies worldwide on technology, consumer, and market trends, predict that the U.S. retail sector will reach a volume

Hyper-personalisation is considered one of the most important trends in digital consumption. Streaming platforms, online shops and social networks have accustomed consumers to increasingly tailored content, recommendations and products. This approach is also gaining importance in the beauty and health market. Products, routines and treatments here depend heavily on individual factors, which is why data-based recommendations seem particularly useful. At the same time, however,

Many pharmacies struggle with an invisible problem: they lose customers before a relationship has a chance to develop. Up to 40% of pharmacy customers are walk-ins. Long-term customer loyalty in pharmacies usually only develops when customers require ongoing medication. This article explains why customer loyalty is difficult to achieve in pharmacies and how digital solutions can help turn walk-in customers into loyal regulars.

Artificial intelligence has long since become part of everyday life. It recommends products, analyses skin images, prioritises diagnoses and structures data. Nevertheless, it is not accepted everywhere in the same way. While AI is often perceived as a driver of innovation in the beauty market, consumers are much more cautious about it in the healthcare sector. The difference lies less in the technology itself tha n in the context in which it is used. Trust as the Key Currency

The ROI of AI in brick-and-mortar retail does not come from technology alone, but from its measurable impact on conversion, shopping cart size, space productivity, and customer loyalty. Why Brick-and-Mortar Retail needs a new Data logic Brick-and-mortar retail is under structural pressure. Footfall trends are volatile, margins are under pressure, and space and personnel costs are rising. While e-commerce has been optimized on a data-driven basis for years - from conversion ra

From Razors to Skincare – a historic Turning Point For decades, men's grooming followed a clear pattern: grooming meant shaving, deodorant, and hair care. Skincare, if it existed at all, was a functional extension of shaving - designed to combat razor burn, redness, or irritation. This model shaped product development, marketing, and retail placement alike. Shaving served as a culturally accepted entry point into self-care. Michael Gilman, CEO of the US men's brand Grooming L

For a long time, pharmacies were considered places with a natural customer base. Once trust had been established, customers remained loyal. However, this self-image is increasingly being called into question. A Market in Transition According to ABDA (Federal Union of German Associations of Pharmacists), the number of public pharmacies in Germany has fallen to around 17,000 - the lowest level in decades. At the same time, parts of the pharmaceutical and healthcare market are s

Longevity: From Anti-Aging to Healthspan Longevity has become one of the most discussed topics across healthcare, beauty and technology. However, leading institutions increasingly agree that longevity is not about slowing time or reversing ageing, but about extending healthspan - the years of life spent in good health. Organisations such as the World Health Organization (WHO) and research centres including the National Institute on Aging (NIA) emphasise prevention, early dete

When Chatbots Go Live Chatbots promise a lot: more interaction, faster responses, lower entry barriers for users. Like many companies, we introduced a chatbot on our website to improve accessibility and enable easier contact. What happened next was interesting - and more nuanced than expected. Within a short time, interaction numbers increased significantly. More messages, more conversations, more touchpoints. At first glance, a clear success. But when we looked closer, anoth