IQONIC eliminates the guesswork from shade selection by combining AI skin and lip analysis with virtual try-on technology. Show your customers what a shade will look like on their actual face before they buy. Ensure your make-up and brand experience are both long-lasting.

Every face wears color differently. IQONIC finds the shade that fits.

Try every shade. Buy the right one.

01 – Capture

The customer takes a photo using their device camera. No special equipment is needed.

02 – Analyze

IQONIC's algorithms read their natural lip color, condition and skin tone.

03 – Understand

Based on the analysis, shades from your range are matched to their individual profile.

04 – Personalize

The virtual try-on renders the recommended shades directly on their lips.

We team up with amazing industry partners to provide the best advice for make-up.

More than a filter: We measure the details.

Most virtual try-ons show you what a color looks like. IQONIC goes further – it tells you why that color fits. Natural lip tone, skin undertone, lip condition and personal preferences all feed into the recommendation before the try-on even starts.

The result feels like being advised by someone who actually knows what they're talking about.
Built on IQONIC's AI analysis and integrated with best-in-class virtual try-on technology, it's a seamless experience – for your customers and your team.