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Why Acquisitions are Crucial in the Beauty Market
According to recent analyses, the global beauty sector is worth over 450 billion US dollars, making it one of the fastest-growing...

IQONIC.AI
Sep 1, 20252 min read


One Tool – Many Possibilities: On the Path to Hybrid Care
Digital transformation in healthcare is progressing, but true innovation only occurs when technology is available and used effectively....

IQONIC.AI
Jul 23, 20252 min read


Skin Age & Hair Age - Why we do NOT measure Biological Age
How old do skin and hair actually look - compared to biological age?

IQONIC.AI
Jul 3, 20252 min read


AI Chatbots: Not Just Digital Assistants
Chatbots are no longer just a gimmick; they have become an essential part of modern corporate communication. Equipped with advanced...

IQONIC.AI
May 19, 20252 min read


TRY BEFORE YOU DYE: Why Virtual Haircolor Try-Outs are Changing Customer Advice
Customer behaviour is changing fast. More people want to discover products online, want personalised experiences and are increasingly...

IQONIC.AI
Apr 25, 20252 min read


TOP HAIR 2025 - Innovations and AI in the hairdressing trade
TOP HAIR , the annual highlight for the hairdressing sector, took place in Düsseldorf from 29 to 30 March. With around 27,000 trade...

IQONIC.AI
Apr 4, 20252 min read


BEAUTY Düsseldorf 2025 - Between stability and change
For years, BEAUTY Düsseldorf has been regarded as one of the most important industry events for professional cosmetics, nail, foot,...

IQONIC.AI
Apr 4, 20252 min read


Art of Beauty & Health - B2C meets B2B on a new level
On 28th and 29th March 2025, the new public trade fair 'Art of Beauty & Health' celebrated its debut in Düsseldorf - and passed with...

IQONIC.AI
Apr 4, 20252 min read


Insta vs. TikTok vs. Email Marketing - What Really Works?
In the world of digital marketing, there are many platforms on which brands can reach their target groups - Which one is the most effect?

IQONIC.AI
Mar 7, 20252 min read


Personalisation: The Competitive Edge in the Beauty Market
Customer satisfaction and increased sales sound good?
Personalisation makes all the difference.

IQONIC.AI
Feb 26, 20253 min read


1.3 Billion Sales on Valentine's Day
A few facts about Valentine's Day sales, especially in the beauty industry!

IQONIC.AI
Feb 14, 20252 min read


IQONIC at the World Economic Forum in Davos
Collaboration for the smart age - the focus of this year's WEF

IQONIC.AI
Feb 7, 20252 min read


Cold Calling by Phone: an Outdated Approach or an Untapped Goldmine?
3 reasons why telemarketing is still an effective sales channel.

IQONIC.AI
Jan 31, 20252 min read


The Power of Design Metaphors: Increasing Customer Satisfaction Through Better UI/UX Design
Three simple steps to increase customer satisfaction with a good UI and UX.

IQONIC.AI
Jan 16, 20251 min read


The Top 3 Concerns about AI Integration
From our experience, we know why companies are still reluctant to integrate AI - here are the three most common reasons why

IQONIC.AI
Jan 10, 20252 min read


New Year's Team-Building: How to make your Team Stronger and Motivated in the New Year
Celebrate successes together and set goals for the new year: Why team building at the turn of the year is important!

IQONIC.AI
Jan 2, 20253 min read


IQONIC - Christmas Spirit
IQONIC is celebrating Christmas!

IQONIC.AI
Dec 23, 20241 min read


Gift Shopping and Christmas Frenzy!
This is how you can help your customers find the right gift. Even if it's the last week before Christmas.

IQONIC.AI
Dec 18, 20242 min read


Sustainable Solutions: The Power of AI
You think AI only consumes electricity and is a vice for sustainability? You're wrong..

IQONIC.AI
Dec 14, 20242 min read


Record Values on Black Friday 2024
Interesting facts and figures about this year's Black Weekend!

IQONIC.AI
Dec 5, 20242 min read
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